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There are a lot of operators (commands you can enter in the Google search box to return specific results) you can plug into Google in order to find what you want. For webmasters and website owners , however, a few particular operators can be especially useful. Operators can be used to locate potential link partners, evaluate current inbound links, and determine what pages of your website still need to be added to the index. Here are the operators we think you should know:
link:
Simply enter this operator followed by your full url (including http:) with no space. Ex: link:
This operator is one of the most popular and widely used. It simply shows you what (and how many) webpages within the index have a link to your url.
Using this operator , you can also plug in the url of your competitor(s) to see what sites link to them. These websites may be a good place to start in your search for link exchanges (or even one-way links).
site:
This operator will restrict all results to webpages within the domain or website you enter. For example, if you enter site: you will find all of the webpages of this site that are listed on Google. This a good operator to use if you want to see just how many webpages of your site Google has indexed, and likewise, how many pages are not listed - the ones you may want to submit , or resubmit, to Google.
allintitle:
Here you enter the operator and some keyword that you are interested in. The results will show you websites and webpages that have that keyword(s) in their title. For example, intitle:google will return all sites that have google in their title, including Google Advisor. This may be used to once again find link partners within your subject area , and to evaluate possible competitors.
Similarly, you can also use intitle: if you want to do a similar search, but open your results to those webpages with the keywords in their content as well . For instance, intitle:google advisor would give you all sites with google in the title and advisor somewhere on the webpage.
info:
This operator is not terribly useful , but its interesting to see what you find. Simply place your url in front of the operator like info: to get a Google page with your website title and desciption. The page will also contain links to your website's cache, related websites (you can also use the related: operator for this), and more. If your website is new to the index, and you are not appearing for any keywords yet , this is an easy way to find your website and confirm that it is indeed listed. Note: some operators like related: will not work for new websites.
To obtain the full list of operators, visit: hope these few operators mentioned above will be of the most use to you as a webmaster or website owner.
The results of the social bookmarking experiment I have been carrying out are materialising. There have been some surprising results and some results that have restored my faith in the browsing public. I have been pondering whether or not to release the results as I do not want the spammers to tarnish something that is still relatively pure. But as you can see I finally decided to go ahead and publish.
I have mentioned before that I have been looking at social bookmarking as a way to drive traffic to websites. The idea behind social bookmarking is that you share your favourite bookmarks with others, the idea being that if you found these links useful then others might too. Some social bookmarking sites also allow visitors to rate the usefulness of your bookmarks, this allows the truly useful bookmarks to become the most popular. So in theory spam should be removed by natural selection. To carry out my experiment I created three articles. Two of these articles were good well researched pieces , whilst the third was self promotional spam, but not too obvious. I posted these articles to twelve social bookmarking sites and then waited for the results. The results were to be measurable traffic to one of my sites.
It was a week ago I started posting the articles so I am still measuring the results but I am able to give you the results as they all point to one conclusion. That conclusion is that social bookmarking to generate traffic does work as long as you are providing genuine, useful, good quality material. If you post self promotional spam no one will read it and it will disappear into the ether where all spam belongs.
Of the twelve sites I posted to the best performing in terms of traffic was Digg. Over a period of several days my site received hundreds of visitors from the good articles and less than a handful for the spam article I posted. Of the other social bookmarking sites the traffic was minimal , even the famous only managed to send a dozen visitors which I was quite surprised at.
The results seem to conclude that Digg is the out and out performer followed a long way behind by and squik. As yet I have had no traffic from the others, that's not to say that they are not worthwhile as some of the sites were very new. I am going to continue to experiment and will bring you more results as they come in.
Finally I would like to say a big thank you to the guys at Digg for producing such a great site. Not only for the traffic that it produces but for also providing lots of really useful bookmarks. My only criticism is the lack of categories which means that some suggestions are not always well matched although there is a search facility.
Allan is the webmaster at where I will show you how to gain traffic to your site. Utility vehicles have become a very important piece of gear for many businesses. In order to succeed in this competitive market, businesses must have the right equipment. If you have a Utility organization, you should get both hands on a truck to make your business more efficient which usually consequently leads to increased benefit fro. |
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